Have you ever tried wood-roasted chicken?

Project scope
Brand Visual Identity, Packaging, Digital Strategy, Production

Have you ever imagined what chicken roasted on wood and open flames would taste like? Quality, consistency, and passion have proven to be the ingredients that have made Clucker’s a success story in no time and a revolutionary chicken concept!

Zero11’s expertise in the F&B industry was one of the reasons Clucker’s chose our team to lead their branding strategy. Presented with the challenge of communicating the true spirit and uniqueness of the concept, we thoroughly examined every aspect and detail that would help us elaborate a spot-on identity.

Taking into consideration the feel and main elements of the restaurant, we created an identity that was unique to the concept, from logo to font, illustration, colours, and layout. Imagination was our tool and the sky was the limit in creating an identity that was bold and literally “on fire”. Using warm colours like orange, red, and brown, daring fonts, flexible patterns, a separate logotype and symbol, and high-quality packaging featuring dyed uncoated boards and tissue paper, we managed to shape an identity that resembled no other and played a big role in differentiating the concept.

Some more work we did

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