Nature’s Select

Only the best berries

Project scope

ZERO11 partnered with NATURE’S SELECT to design its new brand of frozen berries. Originating from the mountains of South-West Serbia, NATURE’S SELECT berries are planted in ideal conditions including pure air and uncontaminated soil, and looked after with meticulous care and passion, yielding fruits unrivalled in taste and quality.

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related to their quality and story. Opting for a branding that recalled the freshness of the produce and the authenticity of the brand, ZERO11 proposed a fun and lively multi-colour packaging for each kind of berries: blackberries, blueberries, and raspberries. With a bursting palette of berry-inspired colours, hand-drawn typography that reflected the carefully hand-picked aspect of the berries, and a mouthwatering art direction, one could hardly resist having a crush on the new product.

For us, this is exactly where lies the strength of the branding, in turning a brand into a delightful experience for the senses and a pure moment of pleasure. Are you ready for a moment of NATURE’S SELECT berries?

Some more work we did


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