/ ROCHE

Who said annual reports had to be dry and boring

/ ROCHE

Who said annual reports had to be dry and boring

Who said annual reports had to be dry and boring? Not us, anyway.
When a leading client like Roche requires branding for its annual report, the right branding consultant would not treat this request as an ordinary one.

Being approached by the Swiss multinational healthcare company known to provide innovative medicines and diagnostic tests that help millions of patients globally, ZERO11 knew that nothing less than extraordinary should be done when it comes to handling this job.

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design. Wrapped with handmade leather cover, the report’s pages are made with old looking paper that reflects what once was one of the rare medical books in the world. With more than 120 pages and 13 country highlights, we designed an annual report that isn’t just about graphs, newspaper clips and numbers. Each page is a creative work of art, revealing calligraphy ornaments that recall the traditional roots of medicine and add a little bit of magic for the eyes.

/ MORE WORK

/ GALLUS

Authentic French rosisserie

When a new organic chicken brand flies all the way from France to Dubai to dazzle the gourmet palates, it definitely deserves a warm welcome.

GALLUS

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB