Who said annual reports had to be dry and boring


Who said annual reports had to be dry and boring

Who said annual reports had to be dry and boring? Not us, anyway.
When a leading client like Roche requires branding for its annual report, the right branding consultant would not treat this request as an ordinary one.

Being approached by the Swiss multinational healthcare company known to provide innovative medicines and diagnostic tests that help millions of patients globally, ZERO11 knew that nothing less than extraordinary should be done when it comes to handling this job.

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design. Wrapped with handmade leather cover, the report’s pages are made with old looking paper that reflects what once was one of the rare medical books in the world. With more than 120 pages and 13 country highlights, we designed an annual report that isn’t just about graphs, newspaper clips and numbers. Each page is a creative work of art, revealing calligraphy ornaments that recall the traditional roots of medicine and add a little bit of magic for the eyes.



From the land of the coconut in Ben Tre, Vietnam

Returning to the roots, our team understood that coconut trees had a special place in the culture of Vietnamese as well as the country’s economic development process.



Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.



Turning passion into profits

Understanding that women do business differently, one of their key focuses is to support female-led businesses.



A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.