/ ROCHE

Who said annual reports had to be dry and boring

/ ROCHE

Who said annual reports had to be dry and boring

Who said annual reports had to be dry and boring? Not us, anyway.
When a leading client like Roche requires branding for its annual report, the right branding consultant would not treat this request as an ordinary one.

Being approached by the Swiss multinational healthcare company known to provide innovative medicines and diagnostic tests that help millions of patients globally, ZERO11 knew that nothing less than extraordinary should be done when it comes to handling this job.

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design. Wrapped with handmade leather cover, the report’s pages are made with old looking paper that reflects what once was one of the rare medical books in the world. With more than 120 pages and 13 country highlights, we designed an annual report that isn’t just about graphs, newspaper clips and numbers. Each page is a creative work of art, revealing calligraphy ornaments that recall the traditional roots of medicine and add a little bit of magic for the eyes.

/ MORE WORK

/ POKE EXPRESS

The flavours of Hawaii

The project of passionate food scientists and adventurers, Poke Express brings the Hawaiian poke bowl to the lovers of raw fish.

POKE EXPRESS

/ LITTLE BANGKOK

From Bangkok streets to Dubai

To become UAE’s most liked Thai destination, Little Bangkok had to do more than master the quality and taste of its delectable cuisine.

LITTLE BANGKOK

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.

DUSTY'S

/ LOOTAH CAPITAL

The leader in the capital market world

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH CAPITAL