/ LOOTAH HOLDING

Navigating the future

/ LOOTAH HOLDING

Navigating the future

Born out of the pioneer vision of its founder and Chairman Saleh Saeed Lootah, Lootah Holding is a family-owned business that ventures in multiple industry sectors, contributing to the international expansion of its national economy and creating the most innovative business opportunities. Deeply rooted in its country’s heritage, Lootah Holding fosters its local resources and entrepreneurial culture to export home-grown businesses to the global scene and become a driving force for the national and regional economic growth and progress.

When it came to designing its 2015 annual report, Lootah Holding resorted to ZERO11’s expertise. Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”. From this mission statement stemmed the feel and mood of the annual report, recalling through its sepia colors and its maritime-inspired visuals the leadership values of the company and its aspiration to spread, expand, and thrive.

/ MORE WORK

/ COCO LIVIN'

From the land of the coconut in Ben Tre, Vietnam

Returning to the roots, our team understood that coconut trees had a special place in the culture of Vietnamese as well as the country’s economic development process.

COCO LIVIN'

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

ROCHE

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB