/ CHUK PALU

Art from Afghanistan

/ CHUK PALU

Art from Afghanistan

Nothing makes us happier than to contribute in the spreading of art, especially when it requires collaborating with great artists like Rahim Walizada. Coming from three generations of craftspersons and antique dealers, Rahim is a fervent ambassador of the traditional Afghan textile craft and art of embroidery. With a passion to revive this tradition, Rahim highlights the beauty of his country through his own carpet brand, Chuk Palu, which tells the story of Afghanistan.

Chuk Palu’s rugs are completely handmade by local weavers in Afghanistan. They reflect the creativity of their founder while paying tribute to a folkloric craft tradition that remains one of the oldest cultural techniques that humans possess.

Honored to be chosen by Rahim as branding consultant, ZERO11 team made sure to create a brand identity that reflected the beauty and passion of the Afghan tradition in the most inspiring ways. While the logo was specially designed to recall the overlapping handcrafted carpets, natural colors and simplicity were adopted in other materials to express the subtle and delicate nature of this art.

/ MORE WORK

/ BAKER BOTTS

Arbitration report

With offices around the globe, Baker Botts has been serving leading industries, organizations and individuals since 1840, while staying at the forefront of emerging technologies.

BAKER BOTTS

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT

/ VITALITY

Turning passion into profits

Understanding that women do business differently, one of their key focuses is to support female-led businesses.

VITALITY

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY