/ ANANTARA HOTELS
Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance. The Anantara newly opened hotel on Abu Dhabi corniche is the perfect place to enjoy a relaxed evening and a tasty BBQ by the pool. Majestically set on the waterfront, Eastern Mangroves Hotel & Spa by Anantara is distinguished by its impressive architecture, offering guests a luxurious experience through sophisticated rooms and suites, and unparalleled refinement, amid the natural splendor of Abu Dhabi’s Eastern Mangroves district.
With a mission to make Thursday nights at Anantara the weekend plan in Abu Dhabi, ZERO11 needed to create an ad that was attractive enough to stick in people’s minds and let them associate their Thrusday nights with the name of Anantara. For that, a lively magazine ad was created using carefully selected fonts and visuals to create a dreamy and stimulating mood at once. The ad was adapted to a street banner, covering print and outdoor exposure in Abu Dhabi.