The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE. This underwater sport, it encourages people to overcome their fears, challenge their body and mind, train their breath, and experience the mesmerizing beauty and sights of the serene underwater world.

ZERO11 developed the brand identity and website of the Club, working on simple and serene communication. To immerse readers in the underwater world, white font on a dominating blue background was used across all material, while the logo was based on a gracious “reprise” of the diving movement, creating altogether the relaxing and peaceful mood and image the Club should be conveying.