Part of Lootah Holding, Lootah Capital was established with the aim of providing innovation in Islamic finance. Working with a team of regional and international banking experts, the company provides clients with innovative products and structuring advice with a focus on the Islamic debt capital markets. Thanks to its financial advisory and analysis expertise, Lootah Capital pursues opportunities around the world with a particular focus on the GCC and MENA markets. Commissioned to develop the full corporate branding of LC, ZERO11 turned to the history and legacy of the Lootah group, with a prime objective to inject the holding’s strong and solid reputation into the branding. For that, a logo was created recalling the mother holding in feel while also differentiating Lootah Capital as a new identity. Using the blue and grey palettes, brand collateral was designed to position LC as a trustworthy and leading player in the capital market world.