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The leader in the capital market world
Brand Visual Identity, Signage, Website, Production
Part of Lootah Holding, Lootah Capital was established with the aim of providing innovation in Islamic finance. Working with a team of regional and international banking experts, the company provides clients with innovative products and structuring advice with a focus on the Islamic debt capital markets. Thanks to its financial advisory and analysis expertise, Lootah Capital pursues opportunities around the world with a particular focus on the GCC and MENA markets. Commissioned to develop the full corporate branding of LC, ZERO11 turned to the history and legacy of the Lootah group, with a prime objective to inject the holding’s strong and solid reputation into the branding. For that, a logo was created recalling the mother holding in feel while also differentiating Lootah Capital as a new identity. Using the blue and grey palettes, brand collateral was designed to position LC as a trustworthy and leading player in the capital market world.