/ ROCHE

Who said annual reports had to be dry and boring

/ ROCHE

Who said annual reports had to be dry and boring

Who said annual reports had to be dry and boring? Not us, anyway.
When a leading client like Roche requires branding for its annual report, the right branding consultant would not treat this request as an ordinary one.

Being approached by the Swiss multinational healthcare company known to provide innovative medicines and diagnostic tests that help millions of patients globally, ZERO11 knew that nothing less than extraordinary should be done when it comes to handling this job.

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design. Wrapped with handmade leather cover, the report’s pages are made with old looking paper that reflects what once was one of the rare medical books in the world. With more than 120 pages and 13 country highlights, we designed an annual report that isn’t just about graphs, newspaper clips and numbers. Each page is a creative work of art, revealing calligraphy ornaments that recall the traditional roots of medicine and add a little bit of magic for the eyes.

/ MORE WORK

/ BAKER BOTTS

Arbitration report

With offices around the globe, Baker Botts has been serving leading industries, organizations and individuals since 1840, while staying at the forefront of emerging technologies.

BAKER BOTTS

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ LOOTAH HOLDING

Navigating the future

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH HOLDING

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB