/ CHUK PALU

Art from Afghanistan

/ CHUK PALU

Art from Afghanistan

Nothing makes us happier than to contribute in the spreading of art, especially when it requires collaborating with great artists like Rahim Walizada. Coming from three generations of craftspersons and antique dealers, Rahim is a fervent ambassador of the traditional Afghan textile craft and art of embroidery. With a passion to revive this tradition, Rahim highlights the beauty of his country through his own carpet brand, Chuk Palu, which tells the story of Afghanistan.

Chuk Palu’s rugs are completely handmade by local weavers in Afghanistan. They reflect the creativity of their founder while paying tribute to a folkloric craft tradition that remains one of the oldest cultural techniques that humans possess.

Honored to be chosen by Rahim as branding consultant, ZERO11 team made sure to create a brand identity that reflected the beauty and passion of the Afghan tradition in the most inspiring ways. While the logo was specially designed to recall the overlapping handcrafted carpets, natural colors and simplicity were adopted in other materials to express the subtle and delicate nature of this art.

/ MORE WORK

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ NATURES SELECT

Only the best berries

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story.

NATURES SELECT

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.

DUSTY'S