/ ANANTARA HOTELS

Casual Thursdays

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance. The Anantara newly opened hotel on Abu Dhabi corniche is the perfect place to enjoy a relaxed evening and a tasty BBQ by the pool. Majestically set on the waterfront, Eastern Mangroves Hotel & Spa by Anantara is distinguished by its impressive architecture, offering guests a luxurious experience through sophisticated rooms and suites, and unparalleled refinement, amid the natural splendor of Abu Dhabi’s Eastern Mangroves district.

With a mission to make Thursday nights at Anantara the weekend plan in Abu Dhabi, ZERO11 needed to create an ad that was attractive enough to stick in people’s minds and let them associate their Thrusday nights with the name of Anantara. For that, a lively magazine ad was created using carefully selected fonts and visuals to create a dreamy and stimulating mood at once. The ad was adapted to a street banner, covering print and outdoor exposure in Abu Dhabi.

/ MORE WORK

/ COCO LIVIN'

From the land of the coconut in Ben Tre, Vietnam

Returning to the roots, our team understood that coconut trees had a special place in the culture of Vietnamese as well as the country’s economic development process.

COCO LIVIN'

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

ROCHE

/ VITALITY

Turning passion into profits

Understanding that women do business differently, one of their key focuses is to support female-led businesses.

VITALITY

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY